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Defy logic: enhancing Logitech's consumer experience to drive growth
With work, school, and home life converging, Logitech reimagined their communications program in order to remain relevant, foster loyalty, and create demand without hard-selling.

Tune into this webinar, led by Logitech’s Jun Boo and Data Axle’s Stacia Goddard, to learn how Logitech created a consumer-centric conversation through:
• Prioritizing solution-based messaging
• Smart lifecycle communication programs
• Innovative, yet consistent campaign design
• A focus on email deliverability

Apr 29, 2021 10:00 AM in Pacific Time (US and Canada)

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Speakers

Jun Boo
Sr. Manager, Global Brand and Audience Marketing @Logitech
Stacia Goddard
SVP, Strategy @Data Axle
Stacia has driven market growth for everything from Technology and Telecom to Health Plans and Happy Meals. With experience that is equal parts Data, Strategy, Creative and Technology, both Agency and Client, she brings a unique perspective to Data Axle's Consulting Group to help clients engage today’s consumers in meaningful, real-time conversations that bring value to the brand, and value to the individual. She helps Data Axle clients break through the clutter in a consumer-controlled media landscape with a keen understanding of consumer interest and intent.